On April 24th we invite you to wear your clothes inside out and post a photo using the hashtags #whomademyclothes? and #FashRev to raise awareness about where your clothes are made, in efforts to shift the fashion and apparel industry toward ethical and sustainable practices.
April 24th was chosen to commemorate the 2nd year anniversary of the Rana Plaza tragedy, where 1,127 people lost their lives while making clothes for your favorite brands. Last year, in over 60 countries around the world, tens of thousands of people participated in the first Fashion Revolution Day on 24 April 2014. This year we want to go even bigger.
Join the Fashion Revolution on April 24th. Take a selfie showing your label or you could turn your clothes inside out to make more of a statement. Tag the brand and ask #whomademyclothes?
Be curious. Find out who made your clothes — from who spun the threads, to who sewed them together, to who grew the cotton in the first place.
Watch our previous post featuring designer Stella McCartney on the fashion industry’s role as a problem and as a model for sustainable and ethical solutions.